Utah Valley University
RESEARCH + DESIGN
USING NARRATIVE AND HISTORY TO TELL A STORY
HOW DO YOU REPRESENT A LARGER-THAN-LIFE THING AS POSTER OR ICON?
Nature connects people who will never meet. Even a solo adventure down a narrow path links the hiker to each and every explorer who has made the same journey. While not always without danger and difficulty, trails guide wanderers back into the wild. Trekking these great distances, staring down into deep canyons and across mountain ranges often gives us a clearer view of ourselves. We live in a big world, a wild place, but we are not alone in our adventure.
We are going to use the analogy of a trail that serves as a connection to guide the viewer. Using desk research, storytelling, and iterative sketching, we will develop an iconic poster for a nearby park - Great Salt Lake State Park.
THINGS TO DISCOVER:
The purpose of this project is to use our collective talent to celebrate nature through design. Each designer will create a type-focused or icon-focused design that expresses their unique viewpoint based on our collective research. We’ve shared our stories and done some brief investigation - so how would you best represent Great Salt Lake State Park? How will you connect to the viewer and express the best this park has to offer?
COLOR / Each design can include up to three colors chosen from the palette below. Limiting the color choices will create visual continuity across all designs and simplify print production.
SIZE / Designs will be built at 24" x 36" at 300 ppi (or 7200px x 10800 px in robot numbers) in either portrait orientation.
CONSIDERATIONS / Your audience; semiotic relationship of form, color, and type; scale; presence.
Introduction followed by storytelling. Who has visited this park? What was your experience?
Desk research. Quickly dig through the web finding unique aspects of this park beyond its current use. This could include mysterious happenings, ancient lore, present problems, speculative futures, etc.
As a group, we will share our findings, then respond. You are not required to respond only to the information you gathered/shared. This is a collective effort, so if this sharing process sparks an idea, let’s follow it. We should discuss iconography, color, and layout through quick iterative sketches.